How My Local Marketing System Exploded Clients Sales, with Less Risk

Setting-up for local marketing is similar to building a house. Survey the land ..scape. Prepare your plans, that’s your marketing plan. In most cases it should include Off-line, Online and Mobile marketing. In 2-3 years more of your prospective customers will be using their mobile phone to access the internet than those using desktop, laptops or Ipads.

Your Marketing Plan
With your marketing plan in place you’ll need some basic tools to help you work, monitor results, protect and secure your work and finances. Most are free, others will not cost more than $100 per year collectively. You’ll find them all in the membership area. Click to join now.

Your next step is to check 2 very important items they are:

  1. Your list of existing customers, prospects and suspects and the relationship you have with them. Lists are either shrinking or growing. If you do not have a plan in place to grow your list and acting on it… it’s shrinking!
  2. There’s thousands of people searching the internet daily, for the products and services you offer, before they even visit your business. But..

    Q. How will they find your products and services on the internet?

    Q. How will you get them to revisit your website – most don’t return?

    Q. How will you capture their name, email, mobile # and postal address?

    Q. How will you continue to communicate to build a relationship with them?

The Local Marketing Formula

Traffic + Value Offer + Sales Funnel Conversion = Profit

Q. Where will you get the traffic from and what will it cost??

Q. What is your Value Offer and is it profitable?

Q. How will you build your sales funnel?

Q. What will your converson rate be?

Q. How do you monitor and improve your conversion rate?

Lets Work the Local Marketing Formula in Reverse

Q. How many sales must you produce to break-even?

Q. How much profit will you have when you reach capacity?

Q. What is the current conversion rate of all traffic or enquiry?

Now you know that… You know how much traffic / enquiry you need

With 34 years experience in the hospitality and tourism industry it has always amazed me…. 2 motels of equal standard, tariff and location one with 20 units operates at 50% occupancy one with 40 units operates at 50% occupancy…

I’m sure there is a glass ceiling mentality of…. “I need just enough sales to cover costs and produce an average profit”.

A few years ago I owned and operated 3 accommodation houses at the same time.

Let me tell you about 1 in particular. The Australian Bureau of Statistics figures for that locality were an average year-round occupancy of 37%. My occupancy was 88.7% and my tariffs were almost double that of my competitors. So what was the difference?

  1. Packaging, Marketing, Service and maintaining Guest Relationships.
  2. My property was valued at almost 3 times that of my competitors on a value per unit basis. In fact the valuer even went so far to comment… The marketing is far above the average for the area and a new owner may not achieve the same results.

That valuation was a $1 million+ above my competitors with the same number of units. Can you now see the value of a great marketing system. That sworn valuation is available for clients to view.

You see… people buy from people they know, like and trust.

Our first objective is to keep the existing enquiries flowing whilst we test and implement offline, Online and Mobile marketing. All must be proven to be cost effective in delivering the required amount of traffic and conversion to reach capacity.

Your Mission Should You Chose To Accept It Is…

You manage the service and guest /customer relationship whilst my team and I work on increasing your qualified traffic / inquiry. A few years ago direct marketing was far less complicated than today. Today there are hundreds of methods of offline, online and mobile marketing. To be successful you need a team of experienced professionals who can deliver the traffic your business needs. Click to view our team

Today… your potential guests or customers are researching and shopping online.
This has caused them to be more aware and demanding… inturn less loyal to you

If you do not…

  1. Build and maintain a relationship with your past guests /customers… PLUS (we have an offline, online and mobile marketing system to do this for you)
  2. Grab the attention of new customers before your competitor does… (we have many systems to do this for you also) Your business will not survive.

Let’s Get Your Local Marketing Action Guide Start Today

Call Neil 03 9015-7688 or 02 8005-8188 or Mobile 04 0510-8899 Now!

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Neil Mayger

Experienced SEO

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